出版社: 苏州大学出版社; 第1版 (2009年9月1日)

平装: 243页

正文语种: 简体中文, 英语

开本: 16

ISBN: 9787811373493

条形码: 9787811373493

尺寸: 22.8 x 18 x 1.4 cm

重量: 358 g

《旅游英语》内容大都取材于英国、美国、澳大利亚、纽西兰等国家的原始材料，语言地道，因此也可以帮助读者在了解旅游学理论的同时学习英语语言。《旅游英语》内容主要包括8个章节：An Introduction to Tourism；Tourists and Tourist Motivation；Touism Resources；The Tourism Industry；Tourism Organizations；Tourism Marketing The Impacts of Tourism；Sustainable Tourism。每个章节都列出了重点话题、重要术语以及供思考或讨论的问题，同时每章都附有与该章内容相关的阅读材料或案例分析以及参考书目，供学有余力的学生进一步阅读学习。

Chapter 1 An introduction to Toulism

1.1 Defining Tourism

1.2 Types of Tourism

1.3 The Historical Development of Tourism

Chapter 2 Tourists and Toulist Motivation

2.1 Defining Tourists

2.2 Types of Tourists

2.3 Tourist Motivation and Behavior

Chapter 3 Tourism Resources

3.1 Types of Tourism Resources

3.2 Planning and Development of Tourism Resources

3.3 Protection of Tourism Resources

Chapter 4 Tile Tomism industry

4.1 Travel Agency

4.2 Hospitality

4.3 Transportation

4.4 Attractions and Amenities

Chapter 5 Tourism Organizations

5.1 International Tourism Organizations

5.2 Regional Tourism Organizations

5.3 National Tourism Organizations

Chapter 6 Tourism Marketing

6.1 Defining Marketing and Understanding Consumers

6.2 Designing Marketing Strategy and Marketing Mix

6.3 Extending Marketing

Chapter 7 The Impacts of Tourism

7.1 The Economic Impacts of Tourism

7.2 The Socio-Cultural Impacts of Tourism

7.3 The Environmental Impacts of Tourism

Chapter 8 Sustainable Tourism

8.1 The Concept of Sustainable Tourism

8.2 The Practice of Sustainable Tourism

8.3 The Future Direction of Tourism