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《国际商务放鲜指环境(英文版)控西轮危独每需厂》是2009年对外经济贸易大学出版社出版书籍，作者为窦卫霖。
- 书名 国际商务环境(英文版)
- 作者 窦卫霖
- 出版社 对外经济贸易大学出版社
- 出版时间 2009年6月
- 定价 23.00
简介
济管举景划社棉老画路贸易大学、广东外语外贸大学展志优、上海对外贸易学院、东北财经大学、上海财经大学等学校的骨干教授编写而成。
2007来自年国家教育部批准设立了商务英语本科专业。为促进商务英语学科建设，适应教学改革和创新的需要，对定越款上么挥鲁判外
经济贸易大学出版社特组织编写了"新基济烈第愿纪点"系列教材。本消开工物探员系列教材体现商务英语专业最新教学特点和要求，是
面向二十一世纪的一套全新的立体化商务英语教材，主要适用于全国各高等院校商务英语专业本科学生。
本系列教材旨在培养具有扎实的英语基本功，掌握国际商务基础理论和知识，具备较高的人文素养，善于跨文化
交流与沟通，能适应经济全球化，具备国际竞争力的复合型英语人才。共由语言技能、商务知识、人文素养三个
子系列组成。
目录
Chapter OneBa360百科ckground for Internation置训画采飞al Busine料查称准怕ss: An Overview 1
Text: Get Familiar with International Bus氧报讨家抗架iness2
Words and expressions卷蒸钢处考福脱规洋9
Key terms10
Notes10
Summary of key points13
Exercises13
Case study: Ford Motor Compa第飞突师组规ny16
Point-counterpoint: Will 手反游系举Warnings about the Safety of Chinese Products Reduce
Chinas Dominan济谈住强ce in Global Manufacturing and Trade?20
Mini类延早状钟file 21
Webalert 23
Further reading 24
Chapt肉胡歌还武众er TwoThe External Environment of Business 25
名组例 Text:The Business Organization and Its Environment 25
Words and expressions33
Key terms34
Notes35
Summa请线早ry of key points36
Exercises36
Case study: Disneys Stra室杀证日思tegy in China 38
Point-counterpoint: Do Business Environment Reforms Have Great Impact
on 急且宜紧究把织置毛边Poverty Reduction in Africa?40
Minifile 42
Webalert 43
Further reading 43
Chapter ThreeThe Internal Environment of Business44
Text: Organization: the Internal Environment44
Words and expressions52
Key terms53
Notes53
Summary of key points56
Exercises57
Case study: Team-Based Structures at Saab Training Systems59
Point-counterpoint: The Manager: Omnipotent or Symbolic?60
Minifile 62
Webalert 64
Further reading 64
Chapter FourPolitical Environment Facing International Business65
Text: The Changing Political Environment 66
Words and expressions71
Key terms72
Notes72
Summary of key points74
Exercises74
Case study: Should Government Be Running the Railways? 76
Point-counterpoint: Can a Milwaukee Smoking Ban be Enforceable?79
Minifile 82
Webalert 84
Further reading 84
Chapter FiveEconomic Environment Facing International Business85
Text: The International Economic Environment85
Words and expressions92
Key terms93
Notes93
Summary of key points95
Exercises95
Case study: Chinese Firms Incentives for Foreign Acquisitions97
Point-counterpoint:Helping Developing Nations: Aid or Trade?98
Minifile 100
Webalert 103
Further reading 104
Chapter SixCultural Environment Facing International Business105
Text: The Challenge of Crossing Cultural Boundaries105
Words and expressions111
Key terms111
Notes111
Summary of key points113
Exercises114
Case study: How Do You Throw Your "Meishi"116
Point-counterpoint: Does International Business Lead to
Cultural Imperialism?118
Minifile 121
Webalert 123
Further reading 124
Chapter SevenSocial Environment Facing International Business125
Text: Society and Business126
Words and expressions132
Key terms133
Notes134
Summary of key points136
Exercises136
Case study: B&Q in China 139
Point-counterpoint: Are Clawback Clauses Really a Necessary Evil?141
Minifile 144
Webalert 145
Further reading 146
Chapter EightLegal Environment Facing International Business147
Text: Legal System in International Business148
Words and expressions155
Key terms155
Notes156
Summary of key points158
Exercises158
Case study: Sweatshop Economies161
Point-counterpoint: Should the America Impose Religion on Secular Law? 163
Minifile 165
Webalert 166
Further reading 166
Chapter NineEthical Environment Facing International Business167
Text: Business Ethics and Corporate Codes168
Words and expressions173
Key terms174
Notes174
Summary of key points176
Exercises176
Case study: Nestle Infant Formula 179
Point-counterpoint:Is It Ever Acceptable to Pay a Bribe in Business?182
Minifile184
Webalert 186
Further reading 186
Chapter TenTechnological Environment Facing International Business188
Text: Changes in Technological Environment188
Words and expressions196
Key terms197
Notes197
Summary of key points199
Exercises199
Case study: India: A New Tiger Economy?202
Point-counterpoint: Different Viewpoint on Information Technology Forum204
Minifile 205
Webalert 206
Further reading 207
Chapter ElevenGlobal Change and Challenges of the International Environment208
Text: Global Environment of International Business209
Words and expressions214
Key terms215
Notes215
Summary of key points218
Exercises218
Case study: Can Market Mechanisms Reduce Global Climate Change? 220
Point-counterpoint: Is Regional Planning the Solution, or the Problem?223
Minifile 228
Webalert 229
Further reading 230Chapter OneBackground for International Business: An Overview 1
Text: Get Familiar with International Business2
Case study: Ford Motor Company16
Point-counterpoint: Will Warnings about the Safety of Chinese Products Reduce
Chinas Dominance in Global Manufacturing and Trade?20
Chapter TwoThe External Environment of Business 25
Text:The Business Organization and Its Environment 25
Case study: Disneys Strategy in China 38
Point-counterpoint: Do Business Environment Reforms Have Great Impact
on Poverty Reduction in Africa?40
Chapter ThreeThe Internal Environment of Business44
Text: Organization: the Internal Environment44
Case study: Team-Based Structures at Saab Training Systems58
Point-counterpoint: The Manager: Omnipotent or Symbolic?60
Chapter FourPolitical Environment Facing International Business65
Text: The Changing Political Environment 66
Case study: Should Government Be Running the Railways? 76
Point-counterpoint: Can a Milwaukee Smoking Ban be Enforceable?79
Chapter FiveEconomic Environment Facing International Business85
Text: The International Economic Environment85
Case study: Chinese Firms Incentives for Foreign Acquisitions97
Point-counterpoint:Helping Developing Nations: Aid or Trade?98
Chapter SixCultural Environment Facing International Business105
Text: The Challenge of Crossing Cultural Boundaries105
Case study: How Do You Throw Your "Meishi"116
Point-counterpoint: Does International Business Lead to
Cultural Imperialism?118Chapter SevenSocial Environment Facing International Business125
Text: Society and Business126
Case study: B & Q in China 139
Point-counterpoint: Are Clawback Clauses Really a Necessary Evil?141
Chapter EightLegal Environment Facing International Business147
Text: Legal System in International Business148
Case study: Sweatshop Economies161
Point-counterpoint: Should the America Impose Religion on Secular Law? 163
Chapter NineEthical Environment Facing International Business167
Text: Business Ethics and Corporate Codes168
Case study: Nestle Infant Formula 179
Point-counterpoint:Is It Ever Acceptable to Pay a Bribe in Business?182
Chapter TenTechnological Environment Facing International Business188
Text: Changes in Technological Environment188
Case study: India: A New Tiger Economy?202
Point-counterpoint: Different Viewpoint on Information Technology Forum204
Chapter ElevenGlobal Change and Challenges of the International Environment208
Text: Global Environment of International Business209
Case study: Can Market Mechanisms Reduce Global Climate Change? 220
Point-counterpoint: Is Regional Planning the Solution, or the Problem?223