成功职业生涯的自我营销

《成功职业生涯的自我营销》是2009年厦来自门大学出版社厦门大学出版社出版的图书，作者是肯·詹逊。

• 书名 成功职业生涯的自我营销
• 页数 341 页
• 装帧 平装
• 语种 英文

图书信息

　　出版社: 厦门大学出来自版社; 第1版 (2009年7检进得绿烟又百扬福月1日)

　　外文书名: Self-marketing for Career Succe器少洋效轴承停织跑ss

　　开本: 16

　　ISBN: 9787561532836, 7561532830

　　条形码: 9787561532836

　　尺寸: 25.6 x 18.4 x 2.6 cm

　　重量: 360百科662 g

作者简介

　　作者:(美国)肯·詹逊(Johnson.K)

　　Dr.Ken Johnson is an American who has grown up in Miami, Brazil and A照初他武克前持安rgentina. He rec室流找笔鸡前卷领然慢eived his Bachelor degree from Emory 烧司屋胞查University (Atlanta), and his masters and 艺吸doctorate degrees from Tulane University (New Orleans). He has traveled to 22 countries and has taught economics, politics, international relation续圆断引s, busine湖背互三牛粒题回ss and career management. He has also done consulting for Price Waterhouse Coopers and dire不斤cted job placement program for students in Kentucky an液又农受板d Ohio. He currently lives in Xiamen, China, where he teaches business and career management for the Keuka College China Program at its fou适程名停副r partner sch差既ools: Jimei Univ助吸与还超再你采ersity, Tianjin University of Science and Technol地永远沉且的然ogy, Yunnan University of Economics and Finance, and Wenzhou University. He has given n第款永影许游句当umerous speec日胞例夫计望怎风训快hes at several Chinese univ见织未聚啊部控伯引题ersities about career planning and has also par板始黑千为队交ticipated in career planning work'shops and seminars.

内容简介

　　《成功职业生涯的自我营销(英文版)》内容为:This book is designed especially for anyone who finds themself in any one or more of the following situations:Are universi来自ty students and want to ge苗t the most suitable job when they graduate;Recent gra坐duates who have been working le积立色坐导怎假松ss than five years;Those who want to use English to enhance their opportunities and add value to their careers;Anyon360百科e who wants to improve practical career skills such as interviewing, resum混棉国集马体逐军足e- writing, and job search strategies;Students and recent graduates who find themselves with究选怕间out directio品杂慢密三子孔n in their fu水依军题意比形养除革ture;Anyone who wants to compete more effectively and promote their careers faster.

目成才微情将录

　　Preface

　　Introduction

　　Part 1:Self-Marketing for Career Suc院同温末岩温培cess:

　　How to Win the Job Competition in China

　　Chapter 1 : A New Way of Thinking

　　Old Thinking about J南立味井图节真书以自夜obs and Careers

　　The Job Competition Cris么型茶率觉乱批is

　　New Problems Need New Thinking

　　New Thinking, New Choices

　　Ne笔选得w Thinking about Career

　　Managing Your Career with Self-Marketing

　　Chapter 2 : Self-Marketing

　　The Art of War

　　Your Career, Your Business

　　Applying Ma众朝半往完束缺似三跳rketing Concepts to Your Career

　　The 5Ps of Marketing

　　Fortune in Your Future

　　Innovation

　　Branding

　　Competitive Advantage

　　Career Port将且松迫杀失皮天派此folio. Your Personal Marketing Plan

　　Chapter 3 : Preduct

　　Who Are You?

　标传叫随架述茶双打　Self-Assessment:Discovering Your Product Value

　　What Employers Want:The Whole Perso空龙露夜n

　　The Whole P预才注马青erson:The Concept of Multiple Intelligences

　　Multiple Talents and Career Choice

　　Skills Employers Want

　　People Skills

　　Thinki本史飞造ng Skills

　　Task Skills

　　Technical Skills Employers Want

　　Experience Employers Want

　　School Experience

　　Part-time Jobs

　　Volunteer Experience

　　Internships & Social Practices

　　Personal Achievement and Personal Hardships

　　Education Employers Want

　　Character Employers Want

　　Positive Attitude

　　Self-confidence

　　Honest & Ethical

　　Responsible

　　Loyal

　　Ability to Work under Pressure

　　Willing to Learn

　　Flexible

　　Interests Employers Want

　　Values Employers Want

　　Chapter 4 : Positionging

　　Positioning

　　Positioning Yourself in the Job Market

　　Creating a Personal Brand.Dare to Be Different!

　　How to Create a Personal Brand?

　　Self-Introduction. Communicating Your Brand

　　Finding Your Career Direction

　　Personal Mission Statement.Finding Your Passion & Purpose

　　How to Write a Personal Mission Statement

　　Identifying Your Target Market

　　Positioning According to Your Major

　　Informational Interviewing

　　Researching Information about Careers

　　Developing Your Personal Strategic Plan

　　SWOT Analysis

　　SWOT Matrix

　　Writing Your Personal Strategic Plan

　　Chapter 5 : Price

　　Misconceptions about Price

　　What is Price?

　　Salary

　　Benefits

　　Training

　　Opportunities for Professional Development

　　Work-Life Balance

　　Knowing Your Price

　　The Market Average

　　Calculating Your Value

　　Negotiating Salary

　　Steps of Negotiating Salary

　　Summary:Dos and Don'ts of Negotiating Salary

　　Personal Financial Management

　　Step 1 :Budgeting

　　Step 2 : Financial Planning

　　Chapter 6 : Promotion

　　Promoting Yourself in the Job Market

　　Writing Resumes

　　The Need for English and Chinese Resumes

　　Differences between Chinese and English Resumes

　　Western Resume Styles

　　Parts of a Resume

　　What Makes a Good Resume?

　　Using Action Words & Key Words in a Resume

　　Writing Application Letters

　　Traditional Letter.

　　T-Letter

　　Job Interviews

　　Preparing for the Interview

　　Dress For Success

　　At the Interview

　　Types of Interviews

　　How to Answer Interview Questions

　　Questions You Should Ask

　　Closing the Interview

　　Follow-Up After the Interview

　　Chapter 7 : Placement

　　The Job Recruitment Cycle

　　Developing a Placement Strategy

　　Distribution Channels

　　The Internet

　　Job Fairs

　　Networking for Hidden Opportunities

　　Chapter 8:Career Management For Life

　　Transition from School to Work

　　How to Be Successful in Your First Job

　　Moving Up the Career Ladder

　　Improving Your Product:Power of Positive Attitude

　　Promoting Yourself on the Job

　　Asking for a Promotion

　　Is It Time to Change Your Job?

　　Getting Fired

　　Balancing Work and Family

　　Tips for Achieving a Work-Life Balance

　　Time Management for Career Success

　　Time Management Quiz

　　Prioritizing

　　Personal Energy Cycle

　　Career Ladder Challenges for Young Women

　　Traditional Attitudes about Women Roles

　　Sexism and Sexual Harassment at Work

　　Glass Ceiling

　　Raising Children

　　Conelusion..Self-Marketing for Life-long Career Success

　　New Thinking

　　5Ps of Self-Marketing

　　Life-long Self-Marketing

　　Winning Attitude+Self-Marketing=Success

　　Part 2. Career Portfolio Workbook

　　Part 1 :Talents and Skills

　　Multiple Intelligence Assessment

　　Evaluating Your EQ

　　Communication Skills

　　Team-Work Ability

　　Other People Skills:Helping Others and Leadership

　　Thinking Skills

　　Lower Order and Higher Order Thinking Skills

　　Task Skills

　　Part 2 : Experience Assessment

　　Part 3 : Education Assessment

　　Analysis of Education

　　Part 4 : Character Assessment

　　Part 5 : Interests Assessment

　　Part 6 : Values

　　Appendix I : Career Portfolio

　　Appendix II :Internet Career & Job Resources

　　References