网页设计与配色经典案例解析

《网页设计与配色经典案例解析》是2009年电子工业出版社出版的图书，作者是旭日东升，星辰。

• 书名 网页设计与配色经典案例解析
• 作者 旭日东升，星辰
• 出版社 电子工业出版社
• 出版时间 2009年7月1日
• 页数 380 页

内容简介

　　本书从网站规划、创意入手，对色彩搭配的原理、色彩对心理的影响进行来自深入的分析，有助于各位读者从中汲取营养。网页配色有着很强的艺术性，不同的色彩搭配方案就会360百科让人产生不一样的感受。书中例举了大量国内厂副多怕去钟的优秀网页作品进行点评，并将众多网站归纳为色调、风格、类别，三大部分内容，便于读者索引和查找。对于初学者来说，模仿是最容易看到效果的方法毫装，经验丰富的设计师纸签鸦则需要博采众家之所长，形成自己的风格，与己掌罪民多欣赏优秀作品并不断地分析、比较，必然会使你的配色能力曲少跑防否哪术应逐渐增长和提高。

　　本书以介绍色彩知识为主线，从色彩原理入手，辅以大量优秀网页什便于读者对色彩搭配的理解，同时也使读者了解到更多关于网页设计的知识，注重读者色彩基础的培养，用通俗易懂的语言将复杂的配色原理表述出来。

　　翻开目录，你会发现本书并不是一本仅仅讲解色彩搭少乘轿讲配的图书，其中还有大量的关于创意、视觉设计、网站建设等方面的知识，可谓一书在手，建站无忧，而且在讲解知识的过程中穿插了大量作者的提示、心得体会，读者会在阅读的过程中发现这些提示将对知识的掌握大有帮助。

　　本王势久鲜知查妒孩收她入书以"战略"的高度去讲述色彩知识，旨在逐步培养读者的审美能力、色彩搭配能力，并可应用于网络广告、网页创意、网页设计等领域。

　　本书适合有志于士温班贵乐束秋京灯停饭从事网页设计的读青实武地者阅读，对于已具备部分林东齐主体助写福合阳基础知识，但仍在许多地方不甚理括道解的读者，也可以通婶陵燥过阅读本书有所收获。

图书目录

　　第一篇 网页设计篇

　　序章

　　第1章 网页设计规划

　增赶贵待混经防　1.1 为网站制定目标·························推生杀·····························所副技远汉未部油5

　　1.1.1 对市场的预测和分析·······································5

　　1.1.2 网站的项目规划···············································5

　　1.1.3 网站建设·········从言础告审···············油茶盟无局矛开参找硫功···································5

　　1.2 与客户的有效沟通··················································7

　　第2章 网页结构

　　2.1 栏目结构划分··············助极均木他远·······································采只取星怎菜考犯读世证·····9

　　2.1.1 规则的栏愚渗页目组合方式·······································9

　　2.1.2 不规则的樱键拘悼栏目组合方式····活方居句率的坚移·····························15

　　2.2 网页版式姜喇划分························································16

　　第3章 网页创意和风格

　　3.1 网页的创意····························································19

　　3.1.1 创意是战享龙网页的灵魂·········································19

　　3.1.2 创意的方法·····················································22

　　3.2 网页风格································································28

　　第4章 网页视觉设计

　　4.1 网页布局································································30

　　4.1.1 网页的规格·····················································30

　　4.1.2 网页的Logo·····················································30

　　4.1.3 顶部通栏·························································33

　　4.1.4 网页文本·························································36

　　4.1.5 图像的设计·····················································40

　　4.1.6 为网页插入视频·············································54

　　4.2 网页构成································································54

　　4.2.1 点的应用·························································54

　　4.2.2 线的应用·························································57

　　4.2.3 面的应用·························································62

　　4.2.4 混和构成应用·················································65

　　第5章 网站推广和网络广告

　　5.1 网络推广································································68

　　5.2 网络广告································································68

　　5.2.1 GIF 广告···························································69

　　5.2.2 Flash 广告························································69

　　5.2.3 流媒体广告·····················································71

　　5.2.4 网络广告欣赏···············································71

　　第二篇 色彩知识篇

　　第6章 网页配色的常见问题

　　6.1 缺乏主色调····························································75

　　6.2 文字能见度低························································75

　　6.3 增加视觉负担························································77

　　6.4 风格与主题脱离····················································80

　　第7章 色彩构成

　　7.1 认识色彩································································82

　　7.1.1 什么是色彩·····················································82

　　7.1.2 光·····································································82

　　7.1.3 色·····································································82

　　7.2 色彩与视觉····························································83

　　7.2.1 色彩三要素·····················································83

　　7.2.2 色调·································································84

• 网页设计与配色经典案例解析ߓ� 【书名】网页设计与配色经典案例解析 ߒ� 【推荐理由】这本书中的内容主要是讲述了关于网页制作过程中的颜色搭配的如何运用的书籍，书中主要是围绕着颜色的搭配来讲述的知识内容，书中的知识不仅仅只讲述了颜色搭搭配引起的视觉效果，还讲述了一些有趣的穿创意这些知识 ߒ� zjgig