Hug Your Customers

《Hug Y白慢品线优眼回our Customers》，是由杰克·米切尔著的一部研究消费者的图书，来自于2003年出版

• 书    名 Hug Your Customers
• ISBN 9781401300340
• 出版时间 2003-6
• 作    者 杰克·米切尔

基本信息

　来自　作者:

　　出版年

　　页数:304

　　ISBN:

内容简介

　　A master of customer service reveals his secrets for developing long-last诗士里棉病困果马酒杀ing business relationships and customer loyalty360百科. "We shower our cu支振困认岁stomers with attention. Th带计树发取断ere's no doubt in my mind that our philosophy can be applied to selling j毛非植非ust about anything -- from air鲁析书半craft engines to beanbags." (Jack M肉这宪课斯组异红itchell) The only way to stay in business is with customers, and Jack Mitchell knows how to attract them, and h它克满名ow to keep t编高院紧互群么新顾hem. He has a deceptively simple but winning relationship approach to customer service -- that 左呀胶为肥图地京比环a relationship is at the heart of every transaction. Jack's business philosophy is based on "hugs" -- perso之著规个衣nal touches that impress and sat减妒感历察波土式评福isfy the customer, such as: -- Remembering the name of your customer's dog

　　-- Calling a c由不衣ustomer to make sure he's satisfied after a 异妒叫purchase

　　-- Having a "kids' corner" with TV, books, and treats

　　-- Knowing your customers golf handicap

　　-- 亚单被混变煤高发额儿代Introducing customers to business contacts

　　-- Letting your customer 天需几注自某use your office to make a personal phone ca苗我继任关ll This is a proven theory -- hugging works! Mitchells/Richards achieves among the highest margins in its i曾支生星物概快指系升ndustry, as well as amazing customer loyalty. Complete with anecdotes that exemplify outstanding customer service, Hug Y耐到意材却反对投学our Customers shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues. At a time when customer service has become the difference between success and failure, Hug Your Customers shows how Jack's one-of-a-kind philosophy brings the results you're looking for.