商务英语阅读教程4

《商务精改山屋仅谈海英语阅读教程4》是201来自1年上海外语教育出版社出版的图书，作者是叶兴国。本书主要是以现代外语教育理念和教材设计理论为指导，结合商务英语语言和教学。

• 中文名 商务英语阅读教程4
• 定价 30
• 出版社 上海外语教育出版社
• 作者 叶兴国
• 出版时间 2011年9月1日

内容简介

　　这是"新世纪商务英语状剂界线音构研游专业本科系列教材"之一，丛书是国内首套按照《高等学校商务英语专业本科教学要求》(试行)编写的商务英语专业教材。融合多年商务英语教学实践，由国内知名外语教学专家和长构群控保拉妒色季讨十龙期从事商务英语教学的教授共同参与，联袂打来自造。体现《教学要求》的培养目标360百科，强调打好扎实的语更于死校一数阳银言基本功，兼顾商务专业素质与训部下长础决半人文素养的同步提升。编排和选材注重学生正确世界观和道德观结规月充父的形成，注重思维能力、创新能力和跨文化交际能力的培养。语言、文化与商务有机融合，注重商务英语技能和商务专业课程的合理衔马相快放短载爱配接。学习任务设计丰富多样事判，有助于训练学生交际能力、自主学习能力和合作学习能力。单元紧扣社会热点话题，难度合理递增，选文思想内涵深刻，可读性强，充分反映经济全球通买封化时代的特点。为教学提供多媒体资源，丰富的视频材料可增加语言学习的趣味性和输入的有效性，调动学生课堂参与的积极性;主干教程配套电子教案，方便实用，充分火架满足个性化教学需要。

商务英语阅读教程4

图书目录

　　nit 1

　　Part I Pre-reading Questions

　　Pa少rt II Extenslve Reading

　衣晶益磁参验须质胶　Text A Sri Lanka Trade

　　Text 孙B Principles of the Trading System

　　Part III Reading Skills

　　Part IV Supplementary Reading: Selected Part of the Doha Agenda

　　Part V Test Yourself

　　Un陆阻使行振参存it 2

　　Part I Pre-reading Questions

　　Part II Extensive Read普科ing

　　Text 水亲执世香回A A General Introduction to the World Trade Organization

　　Text B The Ur换uguay Round

　　Part III Reading Skills

　　Part IV Supplementary Reading: 10 Benefits of the WTO Tradin System

　　Part V Test Yourself

　　Unit 3

　　Part I Pre-reading Questions

　　Part II Extensive Reading

　　Text 修巴磁问陈稳胡费A Overview of Economic Integration

　　Text B China and Regional Economic Integration

　　Part III Reading Skills

　　Part IV Supplementary Reading: Regional E物李针饭美换效conomic Integration In China Today

　　Part V Test Yourself

　　Unit 4

　　Part I Pre-reading Questions

　　Part II Extensive Reading

　　Text A Introduction to International Economic Law

　　Text B International Trade Regulation

　　Part III Reading Skills

　　Part IV Supplementary Reading: Internatonal Commercial Terms

　　Part V Test Yourself

　　Unit 5

　　Part I Pre-reading Questions

　　Part II Extensive Reading

　　Text A International Marketing and Its Growing Importance

　　Text B Market

　　Part III Reading Skills

　　Part IV Supplementary Reading: One of the Entry StrateOles -- Joint Venture

　　Part V Test Yourself

　　Unit 6

　　Part I Pre-reading Questions

　　Part II Extensive Reading

　　Text A The Birth of a European Currency: the Euro

　　Text B International Capital Market

　　Part III Reading Skills

　　Part IV Supplementary Reading: Balance of Payments (BOP)

　　Part V Test Yourself

　　Unit 7

　　Part I Pre-reading Questions

　　Part II Extensive Reading

　　Text A Introduction toInternationa Payments

　　Text B Factoring

　　Part III Reading Skills

　　Part IV Supplementary Reading: O/berpayments

　　Part V Test Yourself

　　Unit 8

　　Part I Pre-reading!Questlons

　　Part II Extensive Reading

　　Text A Accounting and Double-entry System

　　Text B About International AccounUng

　　Part III Reading Skills

　　Part IV Supplementary Reading: The Most Fundamental Accounting Principle

　　Part V Test Yourself

　　Unit 9

　　Part I Pre-reading Questions

　　Part II Extensive Reading

　　Text A Advantages of International Lo~jlstlcs

　　Text B About LoglsUcs .

　　Part III Reading Skills

　　Part IV Supplementary Reading: DHL

　　Part V Test Yourself

　　Unit 10

　　Part I Pre-reading Questions

　　Part II Extensive Reading

　　Text A International Investment

　　Text B Foreign Direct Investment

　　Part III Reading Skills

　　Part IV Supplementary Reading FDI Behavior of MNCS

　　Part V Test Yourself

　　Unit 11

　　Part I Pre-reading Questions

　　Part II Extenslve Reading

　　Text A To Bow or to Shake Hands? -- Cultural Differences and Networking Etiquette

　　Text B Take Off Your Shoes and Ask for Slippers: Integrating Corporate Culture

　　In Global Business

　　Part III Reading Skills

　　Part IV Supplementary Reading: Doing Business In China

　　Part V Test Yourself

　　Unit 12

　　Part I Pre-reading Questions

　　Part II Extensive Reading

　　Text A MICE Industry and Its Players

　　Text B Key Factors for Successful Events

　　Part III Reading Skills

　　Part IV Supplementary Reading: Essential Elements of the MICE Market

　　……