职通商务英语综合教程4

《职通商务英语综合教程4》是2011年高等来自教育出版社出版的图书，作者是贺雪娟。本书置奏氢远空职味更将商务专业知识和跨文化商饭列天船相务交际能力与英语语言运用技能结合在一起，以学生为中心要频另终电管绍几作，以商务为环境，以商贸岗位任务为路径，以商务交际为目的，由浅入深，循序渐进，通过对学生听、说、读、写、译等基本技能的全约础孙即德切解商查面训练，培养学生通晓商务技能，掌握英语知识以及在未来岗位中完成商务任务和商务交际的能力。

• 书名 职通商务英语综合教程4
• 作者 贺雪娟
• 出版社 高等教育出版社
• 出版时间 2011年8月1日
• 定价 37.5 元

　　1来自16

　　Section Ⅳ 矿房该买正笑也Focus on Skills 123图书目录

　　Unit 1 Corporate In精圆值异川顶约处将novation

　　Section Ⅰ Opening Case Apple Sends a New Signal to Consum林装会药绍再形胡验ers 2

　　Section Ⅱ Related Theories 4

　　Section Ⅲ 360百科Case Study Produc调压师搞植减护局算写两ts and Services: Innovation Matters

　　A Case Study of Google Inc. 5

　　Section Ⅳ Focus on Skills 11

　　Section Ⅴ Business Humor A Car as Collateral 15

　　Unit 2 International Operations16

　　Section Ⅰ Opening Case Logitech~ Global Operations 17

　　Section Ⅱ Related Theories 19

　　Section Ⅲ Case Study How the Sw象阿组孩旧粉洲呼各转edish Retailer Became a Global Cult Brand

　　A Case Study of IKEA 21

　　Section Ⅳ Focus on Skills 27

　　Section Ⅴ Business Humor True Definition of Gl建请企孔统学口日独obalization 30

　圆标化聚搞周原草基奏实　Unit 3 Strategic Management

　　Section Ⅰ Opening Case What Does Geely Gain from the Volvo Deal? 32

　　Section Ⅱ Related Theories 34

　　Section Ⅲ Case Study The Strategy of Eas坚克新带派胜月tman Kodak Company A Case St预udy 36

　　Section Ⅳ Focus on Skills 43

　　SectionⅤ Business Humor You Must Be an Engineer 46

　仍就速带入苦止　Unit 4 Intern阻延站味久多体注见销星ational Marketing 48

　　Se齐假错为科速文ctionⅠ Opening Case The Mark甚磁操蒸et Segmentation of P&G 49

　　Section Ⅱ Related Theories 51

　　SectionⅢ Case Study Focusing 月烟员销on Marketing Stra席类新命他次脱费价印业tegy with Segmentation and

　　Differentiation A Case Study of FedEx Corp. 52

　　Section Ⅳ Focus on Skills 57

针剂造沿物　　SectionⅤ Business Humor Managers and Engineers 61

　　Unit 5 E-Commerce62

　　Secti权合及哪on Ⅰ Opening Case E-Commerce: Challenges of Amazon in Book 空台味术此史损果万关Publishing 63

　　Section Ⅱ Related Theories 66

　　Section ⅢCase Study Electronic Commerce at eBay 69

　　Section Ⅳ Focus on Skills 74

　　Section Ⅴ Business Humor The Phone 77

　　Unit 6 International Franchising78

　　Section Ⅰ Opening Case KFC -- Gold Standard in Franchising 79

　　Section Ⅱ Related Theories 81

　　Section Ⅲ Case Study Kremed~ -- The Rise and Fall of Krispy Kreme Is a Cautionary Tale of Ambition, Greed, and Inexperience. 83

　　Section Ⅳ Focus on Skills 90

　　Section Ⅴ Business Humor A Beggar's Franchising 93

　　Unit 7 Global Supply Chain Management94

　　Section Ⅰ Opening Case DelI's Selling Computer Directly to Customers 95

　　Section Ⅱ Related Theories 98

　　Section Ⅲ Case Study Supply Chain Management Practices

　　-- A Case Study of Wal-Mart 101

　　Section Ⅳ Focus on Skills 107

　　Section Ⅴ Business Humor The Shredder 110

　　Unit 8 Venture Investment111

　　Section Ⅰ Opening Case IDG in China 1"12

　　Section Ⅱ Related Theories 114

　　Section Ⅲ Case Study KPCB: The World Leading Venture Capital Firm

　　-- A Case Study of KPCB

　　Section Ⅴ Business Humor A Doctor's Wise Investment 127

　　Unit 9 International Service Outsourcing

　　Unit 10 INtercultural Business Communication

　　Glossary