石贵成

石岁径是代可声米二今贵成 澳门科技大学副教布句需点居组属授、课程协调主任

James G.C. Shi, Associate Professor, Program C来自oordinator

行政与管理学院 Faculty of Management and Administration

学历 Acad360百科emic Qualification:

博士学位 Ph.D. in Marketing (H该革极ong Kong Baptist University)

硕士学位 Master in Management 福业乡Engineering 束粒决色少川(Shanghai Jiao Tong University)

学士学位 B别命微曲祖蛋裂achelor 单讨部护in Mechanical Engineering (Jiangxi Univ依衡天头音ersity of Science and Technology)

• 中文名称 石贵成
• 国籍 中国
• 民族 汉
• 性别 男

简款概针限介

　　石贵成 澳门科技大学副教授、课程协调主任

　　James G来自.C. Shi, Associate Professor, Program Coordin360百科ator

　　行政与管理学院 Faculty of Management 吃火尽确调站最灯and Administration

　　学历 Academ想浓远额些夫是供ic Qualification:

　　博士学位 Ph.D. 奏散鸡老述in Marketing (Hong Kong Baptist University)

　　硕士学征标展位 Master in Management Engineering (Shanghai Jiao Tong Unive状沙段rsity)

　　学士学位 Ba她约修况坏克chelor in Mechanical Engin际背李省容内小体响子eering (Jiangxi University of Sc球年胶宣看决继司早ience and Tech顶衣周啊显宁甚虽nology)

　　教学科目 Teaching Area

义门补练衣久脱　　Marketing Research

　　Pric算形很低外华ing Strategy

　　Marketing Management

　　Global Marketing

　　研边更强待聚严乱得究方向 Research Area

　　Relationship Market无手是握价ing

　　Service Marketing

　　专父信叶固则赶宁罗Strategic M好尼arketing

　　台失乐福府控尔应会艺Pricing Strategy

　　Business Ethics

元初田劳念呢缺个里目工作经验

　　Working Experience

　　Associate Professor of Marketing (July 2008-- Now) , Assistant Professor of Marketing (Aug. 2005--June 2008), Macau University of Science and Technology

　　Associate Professor of Marketing (Oct.1996 -- Nov.2002), Qingdao University

　　Visiting Scholar of Marketing (Sept.2000--Aug. 2001), York University (Canada)

　　Lecturer of Marketing (Feb.1991 -- Sept.1996), Qingdao University

　　Visiting Scholar of Business Studies (Feb.1990-- Jan 1991), Hong Kong Polytechnic University

　　Director of Qingdao Office, Senior Supervisor (Sept. 1995--Aug.1997), Sole Agent of Qingdao District (Sept.1997--July 2000), ACNielsen (China) Ltd.

　　Asistant General Manager & Manager of International Trade Department (Feb. 1993--Aug. 1995), Qingdao Pleno Group Company

学术成果

　　Academic Publication

　　Refereed Journal Papers

　　Lam, 生紧套肥是反K.C. & Shi, G离修住表座夜吃. C. (2008). Fa吸加究鲜夜ctors affec来自ting Ethic360百科al Attitudes in Mainla括虽法似精烈居nd China and Hong Kong, Journal of Business Ethics, 77(4):46洋杆介水室3-479.

　　G. C. Shi & Ping, Y. (2008). A Study on 富冷花弦视开元问白氢the Relationship between Customer Satisfaction and Loyalty in the Catering Industry of Macao, Journal of Mac艺氧宁已区孔周au University of Science and Technology, 2 (2): 13-19.

　　Sh标i, G. C., Wang, Y. 留纪措尽队队硫六便赶G. & Liu, X. Y. (2007). The Impact Of Customer Relationship S减trength on Sales Effectiveness and Relationship Profit乱型衣际广题解气ability in Services Selling. International Journal of Business Research, 7, 152-160

　　Shi, G.C., Chan, A. K., Shi, Y.Z., & Wang, Y. G. (200本切室讲抓振身曲也段右6). Dimensions and Determinants of Customer Relationship Strength in Services Selling. Journal of Academy of Business and Economics, 6, 140-154.

　　Wang, Y. G., Kan面种阳迫粮见呀dampully, J., Lo, H. P., & Shi, G. C. (2006). The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study, Corporate Reputation Review, 9(3), 179-195.

　　Wang, Y. 沙冷础为省G., Shen, J. Y., & Shi, G. C. (2005). How Brand Assets Drive the Performan黑温肉死率ce of Customer 帝围请误孩希Relation歌英ship Mana起依gement: An Empirical Research from an Analytical Perspective. Journal of Management, 6, 706-711. (In Chinese)

　　Shi, G. C., Wang, Y. G., Xing, J. G., & Yu, B. (2005). Relationship strength: Scale development and construct validation. Nankai Business Review, 8 (3), 74-82. (In Chinese)

　　Shi, G. C. (2002). On the competence of the Chinese multinational companies in the international market. Reform of Economic System, 2002.9, 111-113. (In Chinese)

　　Shi, G. C. (2000). A starting point for the Chinese foreign trade companies to develop foreign markets directly. Inquiry Into Economic Problems, 213, 57-58. (In Chinese)

　　Shi, G. C. (1996). On focus group: A marketing research approach. Factory Management, 1996. 12, 35 (In Chinese)

　　Shi, G. C. (1996). How can Chinese enterprises make use of marketing research. Shanghai Enterprises, 1996.10, 42-43 (In Chinese)

　　Hu, L. X. & Shi, G. C. (1996). On economy of entrusting-operation. Journal of Qigndao Institute of Architecture and Engineering, 1996.9, 62-66 (In Chinese)

　　Conference Proceedings

　　Wang, Y. G., Xing, J. G., & Shi, G. C. (2007). Managing Customer Relationship Activities for the Favorable Relationship Strength: A Competence-based Perspective in the Context of a Chinese Service Industry. Proceedings of IEEE International Conference on Service Systems and Services Management, Volume4, 231-6.

　　Wang, Y. G., Zhang, X., Shi, G. C., Dong, Y. R., & Yao, Z. (2006). A Moderated Model of Corporate Entrepreneurship and Market Performance: A Chinese Study. Proceedings of IEEE International Conference on Service Systems and Services Management, Volume3, 674-80.

　　Wang, Y. G. & Shi, G. C. (2006). Customer asset management orientation and its performance implications: the role of NPD. Proceedings of IEEE International Conference on Management of Innovation and Technology. June 21-23, Singapore.

　　Sun, L. Y., Shi, G. C., & Gao, H. (2006). Organizational Culture Moderating the Market Orientation: Employees'Intrapreneurial Behaviors Relationship and Performance Implication. Proceedings of 2nd International Association for Chinese Management Research. June 15-18, Nanjing, China.

　　Shi, G. C., Chan, K. A., Shi, Y. Z., & Wang, Y. G. (2005). Customer relationship strength in service selling: Construct definition, scale development, and validation. AMA Educators' Conference Proceedings, Volume 16, 317-318.

　　Wang, Y. G., Han, S. P., & Shi, G. C. (2005). The dimension of customer loyalty and its key drivers: An integrated framework in perspective of customer equity management. Proceedings of IEEE International Conference on Service Systems and Services Management, Volume2, 204-210.

　　Shi, G. C. & Chan, K. A. (2004). Relationship strength in relationship marketing: A conceptual framework for its measurement, antecedents and consequences in Chinese setting. Proceedings of Annual World Business Congress of IMDA, Volume 13, 927-935.

　　Book Chapters

　　Huang, S. Q., Wen, W., & Shi, G. C. (1998). A Practical Course of Business English, (ISBN: 7-5064-1415-5), Beijing: China Textile Press.

　　Jiang, J. G., Kang, Q. Q., & Shi, G. C. (1997). Modern Enterprise, (ISBN: 7-5436-1422-7), Qingdao: Qingdao Press.

　　Li, J. Y., Shi G. C. & Chen, X.W. (1996). International Trade and Public Relations, (ISBN: 7-5436-1335-2), Qingdao: Qingdao Press.

　　专业认证与奖项 Professional Certification and Awards

　　The Chartered Institute of Marketing (U.K.) HK Award 2004

　　专业学会资格 Professional Society Membership

　　Member of American Marketing Association (AMA)